Oversea direct buying in the apparel industry: A case of Korean Jicgoo
Abstract
The purpose of this study was to review literature on Korean ODP and the US apparel industry. Specifically, the objectives of the review were as stated: (a) explore the current state of ODP practice in Korea, (b) examine antecedents to ODP market growth for the US retailers, and (c) analyze the roles the FTA plays on ODP, and (d) suggest future directions for research of ODP in the apparel industry.
How to Cite:
Lee, K. E., (2015) “Oversea direct buying in the apparel industry: A case of Korean Jicgoo”, International Textile and Apparel Association Annual Conference Proceedings 72(1).
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