Consumer Behavior

Americana Music Festivals: An Ethnographic Exploration of the Experiential Consumptionscape

Authors: Tom Turner (University of North Carolina at Greensboro) , Nancy N Hodges (University of North Carolina at Greensboro)

Abstract

Despite the growing popularity of music festivals, no studies have examined the consumption experience specifically within such contexts. Thus, the purpose of this study was to examine Americana music festivals as a particular kind of experiential “consumptionscape” (Ger & Belk, 1996) whereby festivalgoers’ consumption of goods and services take place in a hedonic festival atmosphere crafted by festival organizers.

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How to Cite: Turner, T. & Hodges, N. N. (2015) “Americana Music Festivals: An Ethnographic Exploration of the Experiential Consumptionscape”, International Textile and Apparel Association Annual Conference Proceedings. 72(1).