@conference{itaa 2700, author = {Keunyoung Oh}, title = {EEG/ERP Research in Consumer Perceptions of Apparel Products}, volume = {72}, year = {2015}, url = {https://www.iastatedigitalpress.com/itaa/article/id/2700/}, issue = {1}, abstract = {<p>The purposes of this research are (1) to review EEG/ERP research that may be applicable to understanding how consumers actually but subconsciously process fashion-related information or stimuli and (2) to speculate about possible uses of ERP experiments as a new research tool to study fashion consumer behavior.</p>}, month = {11}, issn = {2769-0512}, publisher={Iowa State University Digital Press}, journal = {International Textile and Apparel Association Annual Conference Proceedings} }