EEG/ERP Research in Consumer Perceptions of Apparel Products
Abstract
The purposes of this research are (1) to review EEG/ERP research that may be applicable to understanding how consumers actually but subconsciously process fashion-related information or stimuli and (2) to speculate about possible uses of ERP experiments as a new research tool to study fashion consumer behavior.
How to Cite:
Oh, K., (2015) “EEG/ERP Research in Consumer Perceptions of Apparel Products”, International Textile and Apparel Association Annual Conference Proceedings 72(1).
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