Merchandising/Marketing/Retailing: Branding

The Role of Information regarding Shapewear's Performance in Female Consumers' Online Purchase Decision

Authors
  • Eonyou Shin (Iowa State University)
  • Ling Zhang (Iowa State University)
  • Chanmi Gloria Hwang (Iowa State University)
  • Fatma Baytar (Iowa State University)

Abstract

The purpose of this study to examine the role that visual and verbal information about the shapewear’s performance in consumers’ perceived performance risk and perceived physical attractivenesss, which in turn affects their attitudes and purchase intentions toward the shapewear and the e-tailer. As shown in Figure 1, a conceptual model was proposed.

How to Cite:

Shin, E., Zhang, L., Hwang, C. G. & Baytar, F., (2015) “The Role of Information regarding Shapewear's Performance in Female Consumers' Online Purchase Decision”, International Textile and Apparel Association Annual Conference Proceedings 72(1).

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Published on
11 Nov 2015
Peer Reviewed