Historic

Trends in Advertising Typology and Facial Cosmetic Emphasis, 1940-2010

Authors: Kiara Montgomery (Auburn University) , Pamela V. Ulrich (Auburn University)

Abstract

Given limited scholarly research on the cosmetics business and exploration of possible cyclical patterns outside of women’s clothing, as well as the cosmetics industry’s common use of magazine advertising, this study investigated the existence of trends or cyclical patterns in cosmetic emphasis on the lips or eyes and advertising typology used in fashion magazines for young adult and adult female target markets.

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How to Cite: Montgomery, K. & Ulrich, P. V. (2015) “Trends in Advertising Typology and Facial Cosmetic Emphasis, 1940-2010”, International Textile and Apparel Association Annual Conference Proceedings. 72(1).