Meta-analysis on the Effects of Fashion Product Attributes on Fashion Product Purchasing Decision
Fashion companies need to pay attention to the fashion product attributes affecting purchase in order to improve competitiveness. However, individual studies conducted in the clothing and textile field have difficulties in integrating the study results, due to differences in study subjects. This study aims to statistically integrate existing different study results released in the past ten years through a meta-analysis, and present unified information to offer more effective information to fashion companies.
How to Cite:
Lee, J. & Kim, M. Y., (2015) “Meta-analysis on the Effects of Fashion Product Attributes on Fashion Product Purchasing Decision”, International Textile and Apparel Association Annual Conference Proceedings 72(1).