Consumer Behavior

Factors Influencing Purchase Intention toward Luxury Fashion Brands

Authors: Hyo Jin Eom (University of Georgia) , Yoo-Kyoung Seock (University of Georgia)

Abstract

Little research on luxury goods consumption has been conducted in social contexts with individualistic Western young adult consumers. Thus, this study aims to investigate relationships between influential factors and purchase intentions toward luxury fashion brands and to determine whether or not competitiveness as an individual trait moderates these relationships.

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How to Cite: Eom, H. J. & Seock, Y. (2015) “Factors Influencing Purchase Intention toward Luxury Fashion Brands”, International Textile and Apparel Association Annual Conference Proceedings. 72(1).