TY - CONF AB - <p>Little research on luxury goods consumption has been conducted in social contexts with individualistic Western young adult consumers. Thus, this study aims to investigate relationships between influential factors and purchase intentions toward luxury fashion brands and to determine whether or not competitiveness as an individual trait moderates these relationships.</p> AU - Hyo Jin Eom, Yoo-Kyoung Seock DA - 2015/11// IS - 1 VL - 72 PB - Iowa State University Digital Press PY - 2015 TI - Factors Influencing Purchase Intention toward Luxury Fashion Brands T2 - International Textile and Apparel Association Annual Conference Proceedings UR - https://www.iastatedigitalpress.com/itaa/article/id/2664/ ER -