An Exploration of Millennial Consumer's Perceptions of Social Responsibility Product Attributes:  USA Made vs. Foreign Made Apparel

Daniela Jankovska; Camille Hensley; Nancy J. Miller; Ruoh-Nan Yan

Sustainability and Social Responsibility

An Exploration of Millennial Consumer's Perceptions of Social Responsibility Product Attributes: USA Made vs. Foreign Made Apparel

Authors: Daniela Jankovska (Colorado State University) , Camille Hensley (Colorado State University) , Nancy J. Miller (Colorado State University) , Ruoh-Nan Yan (Colorado State University)

Abstract

The literature reports mixed results regarding Millennials' ethical purchase behaviors, with some studies reporting positive purchase intentions toward ethical products (e.g., Bucic, Harris, & Arli, 2012), and others finding an intention-behavior gap. the literature reports mixed results regarding Millennials' ethical purchase behaviors, with some studies reporting positive purchase intentions toward ethical products (e.g., Bucic, Harris, & Arli, 2012), and others finding an intention-behavior gap. Considering these contradicting assessments, we address the following research questions:

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How to Cite: Jankovska, D. , Hensley, C. , Miller, N. J. & Yan, R. (2015) “An Exploration of Millennial Consumer's Perceptions of Social Responsibility Product Attributes: USA Made vs. Foreign Made Apparel”, International Textile and Apparel Association Annual Conference Proceedings. 72(1).