Design and Product Development

Fluency in making alternative ideas is the heart of design process

  • Jung Soo Lee (Hong-ik University)
  • Charolotte Jirousek (Cornell University)


How designers generate ideas is often vaguely stated although designers themselves know something about designing, therefore the understanding of the design knowledge is challenging. Even with these several attempts to examine design knowledge (Parsons and Campbell, 2004; Petre, el at., 2006), what fashion designers think in developing creative ideas remains largely inaccessible. Moreover, little research was studied on design expertise. In this paper, we have examined the differences between novices to professional fashion designers during the hand-sketch design idea development process based on empirical experiments.

How to Cite:

Lee, J. S. & Jirousek, C., (2015) “Fluency in making alternative ideas is the heart of design process”, International Textile and Apparel Association Annual Conference Proceedings 72(1).

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Published on
11 Nov 2015
Peer Reviewed