Consumer Experiences with Online Consumer Reviews: A Phenomenological Exploration
Abstract
It is necessary to deepen current understanding about how consumers, recipients of online review messages, perceive and/or experience them for shopping, posing an important question: What does experiencing online consumer reviews mean to consumers? More specifically, are there key themes emerging from consumers’ experiences of online consumer reviews? This research aims to answer these questions by identifying key themes/meanings underlying consumers’ experiences with online consumer reviews for fashion/apparel shopping from the perspective of their users – consumers.
How to Cite:
Huang, R. & Ha, S., (2015) “Consumer Experiences with Online Consumer Reviews: A Phenomenological Exploration”, International Textile and Apparel Association Annual Conference Proceedings 72(1).
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