Consumer Behavior

Development of a Conceptual Model to Understand the Adoption of Wearable Technology

Authors
  • Xiao Jia (Kent State University)
  • Jihyun Kim orcid logo (Kent State University)

Abstract

In the past, the most research on e-commerce has been focusing on webpage users and mobile users. In addition, there is a positive relationship between attitude toward online store and purchase intention via webpage and mobile apps. The fashion industry launched wearable technology in 2014; therefore, the purpose of this study is to examine the consumer behavior regarding Smart Watch focusing on attitude shift on online shopping with a theoretical approach.

How to Cite:

Jia, X. & Kim, J., (2015) “Development of a Conceptual Model to Understand the Adoption of Wearable Technology”, International Textile and Apparel Association Annual Conference Proceedings 72(1).

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Published on
11 Nov 2015
Peer Reviewed