A Content Analysis of Online Retailers' use of Environmental Claims in Apparel Product Descriptions.
Abstract
A solid understanding of the environmental claims retailers are currently making in the marketplace is essential for designing further research studies in this area. Therefore, the purpose of this study was to investigate the environmental claims that retailers are making in their apparel product descriptions on their websites.
How to Cite:
Myers, B., (2015) “A Content Analysis of Online Retailers' use of Environmental Claims in Apparel Product Descriptions.”, International Textile and Apparel Association Annual Conference Proceedings 72(1).
Downloads:
Download pdf
View PDF