Preparing Our Students for the Multichannel Retailing World
Abstract
The purpose of this paper is to introduce an experiential learning group project that complements the current multichannel textbooks and lectures to prepare the students for the multichannel retailing world. This project can be adopted by any retailing classes involving the discussion of multichannel retailing to better prepare them for future careers in the emerging multichannel retailing world.
How to Cite:
Southworth, S. S., (2015) “Preparing Our Students for the Multichannel Retailing World”, International Textile and Apparel Association Annual Conference Proceedings 72(1).
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