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Sustainability and Social Responsibility

Altercentric versus Egocentric 'Green Jeans' Advertising: Impact on Dual Emotional Warmth

Authors
  • So Young Song orcid logo (University of Tennessee)
  • Youn-Kyung Kim (University of Tennessee)

Abstract

This study presents theoretical and empirical analyses of altruism, egoism, and impure altruism and explains the role of emotional warmth in purchasing green jeans.

How to Cite:

Song, S. Y. & Kim, Y., (2015) “Altercentric versus Egocentric 'Green Jeans' Advertising: Impact on Dual Emotional Warmth”, International Textile and Apparel Association Annual Conference Proceedings 72(1).

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Published on
13 Nov 2015
Peer Reviewed
License
Creative Commons Attribution 4.0