Consumer Behavior

We Are Veterans: The Therapeutic Effects of Clothing Related to Self-Concept

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Abstract

This study examines the self-concept (i.e., self-efficacy, public self-consciousness, and self-esteem) of veterans as they are the underserved but important group to understand and help. Also, clothing is one of the most immediate needs of individuals and is a therapeutic tool to understand and improve individual’s self-concept and behavior (Damhorst et al., 2005). Therefore, this study investigates how clothing choices are related to veteran’s self-concept and life satisfaction.

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How to Cite: Chang, H. J. (2015) “We Are Veterans: The Therapeutic Effects of Clothing Related to Self-Concept”, International Textile and Apparel Association Annual Conference Proceedings. 72(1).