Design and Product Development

Apparel Needs and Expectations Model: A New Paradigm of the Apparel Product Development Process

Authors
  • Laurel D Romeo (Louisiana State University)
  • Young-A Lee (Iowa State University)

Abstract

To date there is no known comprehensive, integrative model existing, which examines both micro- and macro-level forces that determine whether a new proposed design will address the target customer’s needs and expectations of apparel. This proposed model, called the Apparel Needs and Expectations (ANE), is intended to give a holistic structure for understanding the complex forces which form customer needs and expectations of apparel.

How to Cite:

Romeo, L. D. & Lee, Y., (2015) “Apparel Needs and Expectations Model: A New Paradigm of the Apparel Product Development Process”, International Textile and Apparel Association Annual Conference Proceedings 72(1).

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Published on
12 Nov 2015
Peer Reviewed