Consumers' acceptance of wearable technology:  Antecedents in a technology acceptance model (MS - 2nd place)

Chanmi Gloria Hwang

Keynotes, Special Sessions, and Workshops

Consumers' acceptance of wearable technology: Antecedents in a technology acceptance model (MS - 2nd place)

Author: Chanmi Gloria Hwang (Iowa State University)

Abstract

Based on the extended TAM, the study examined the effects of technology acceptance variables, FEA variables, and environmental concerns on consumers’ attitude towards purchasing solar-powered clothing. Solar-powered clothing was chosen as the topic of this research due to the increasing focus and development of the product by researchers (Cho, 2010) and the pro-environmental attributes of the product.

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How to Cite: Hwang, C. G. (2015) “Consumers' acceptance of wearable technology: Antecedents in a technology acceptance model (MS - 2nd place)”, International Textile and Apparel Association Annual Conference Proceedings. 72(1).