Creative Design: Professional
Author: Marian O'Rourke-Kaplan (University of North Texas)
Billboards, the advertising behemoths that line our highways, did you ever wonder just what happens to them after their month or more appearance on Route 35? I set out to find out the answer to that very question and to find out if the material was suitable for apparel. The answer is: they are taken down and rolled up bundled in a tight dirty roll with duct tape then tossed in a dingy warehouse on the outskirts of an industrial park and after a few months in that state they most likely become part of the local landfill! Discovering this I set out to repurpose a discarded billboard skin into a functional creative garment that would be deemed marketable to the contemporary woman.
Keywords: sustainability, Repurpose, design, Rainwear
How to Cite: O'Rourke-Kaplan, M. (2013) “On the Road Again”, International Textile and Apparel Association Annual Conference Proceedings. 70(1).