Stock Market Analysis in Fashion Marketing Class
Abstract
Stock markets are at the center of today’s economy (Hafer & Hein, 2007). Despite the positive relationship between stock returns and marketing activities such as product innovations (Srinivasan et al. 2009), the discipline of fashion marketing has not been aggressively devoted to teach financial and stock trading systems in classroom. The purpose of the study is to enhance student motivation and learning in fashion financial markets.
Keywords: stock markets, Experiential Learning
How to Cite:
Choi, Y., (2013) “Stock Market Analysis in Fashion Marketing Class”, International Textile and Apparel Association Annual Conference Proceedings 70(1).
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