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Textile and Apparel Industries

Apparel Mass Customization: Barriers to Strategic Growth

Authors
  • Muditha Senanayake (California State Polytechnic University, Pomona)
  • Mai Vang (California State Polytechnic University, Pomona)

Abstract

Mass production (MP), Mass Customization (MC) and Fast Fashion (FF) compete in the market place today for the consumer’s purchase decision for apparel. MC is a concept where customer is given the opportunity to participate in the product decision process with regard to its design, fit, fabrication, color and features, in combination of one or many, before the product is purchased.

Keywords: consumer, customization, barriers

How to Cite:

Senanayake, M. & Vang, M., (2013) “Apparel Mass Customization: Barriers to Strategic Growth”, International Textile and Apparel Association Annual Conference Proceedings 70(1).

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Published on
01 Jan 2013
Peer Reviewed
License
Creative Commons Attribution 4.0