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Consumer Behavior

Public Service Motivation (PSM) and Attitudes toward Purchasing Fashion Counterfeits

Authors
  • Kwangho Jung (Seoul National University)
  • Jane Workman (Southern Illinois University)
  • Seung-Hee Lee (Southern Illinois University)

Abstract

Counterfeits are "reproductions that appear identical to legitimate products in appearance, including packaging, trademarks, and labeling" (Ang et al, 2001). In 2007, trade in counterfeits was estimated to be more than US $600 billion a year – 5 to 7% of world trade (Pollinger, 2008). The cost of counterfeiting to South Korea in the last five years is estimated at $60 billion (The Korea Times, 2010). Fashion products (clothing, shoes, watches, leather goods, and jewelry) are the most popular counterfeit products.

Keywords: Purchase intention, fashion counterfeits, Public Service Motivation

How to Cite:

Jung, K., Workman, J. & Lee, S., (2013) “Public Service Motivation (PSM) and Attitudes toward Purchasing Fashion Counterfeits”, International Textile and Apparel Association Annual Conference Proceedings 70(1).

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Published on
01 Jan 2013
Peer Reviewed
License
Creative Commons Attribution 4.0