ITAA - KSCT Joint Symposium

Development of an Evaluation Toof for Age-Related Changes in Color Perception and Image Association for Fashion Planning

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Abstract

This study examines the development and preliminary evaluation of a color perception and image association tool for senior fashion color planning in response to global demographic aging. Many senior fashion brands rely primarily on market trends, often neglecting physiological aging effects such as lens yellowing and reduced sensitivity to short-wavelength colors, which can limit emotional color stimulation. To address this gap, a puzzle-based evaluation tool grounded in the I.R.I. Color Image Scale was developed and tested with 22 participants aged 70 and above. The tool assessed color discrimination through a matching task and analyzed color–image associations using adjective-based emotional axes. Results indicated higher perceptual agreement in YR hues and vivid tones, while blue hues, dark tones, and neutral colors showed low discrimination accuracy. Participants reported high usability and reduced cognitive burden compared to traditional semantic differential methods. These findings suggest that the proposed tool effectively captures age-related perceptual differences and provides a practical foundation for inclusive color planning strategies in senior fashion design.  

Keywords: aging, color association, color image, color perception, older adults

How to Cite:

Lee, J., kho, j. & Liang, C., (2025) “Development of an Evaluation Toof for Age-Related Changes in Color Perception and Image Association for Fashion Planning”, International Textile and Apparel Association Annual Conference Proceedings 1(1). doi: https://doi.org/10.31274/itaa.22120