Merchandising/Marketing/Retailing: Management

Consumers’ Responses to Third-party Certificates in Mobile Shopping Through the Lens of Information Processing Types

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Abstract

This study examines how third-party certificates in mobile shopping influence repurchase intentions through consumers’ information-processing types. Using a dual-process lens, we distinguish cognitive types, who search broadly and scrutinize details, from experiential types, who rely on intuitive cues. Participants viewed a product page featuring a premium cotton certificate and reported perceived information, perceived quality, trust, and repurchase intention. Findings indicate certificates function as fast signals for the experiential type: their presence raises perceived information, which elevates quality and trust and, in turn, increases repurchase intention. For the cognitive type, effects are weaker or absent. Managerially, certificate displays should emphasize effortless recognition and concise explanations rather than dense technical detail. Future research should compare certificate formats and other hangtags to identify designs that best enhance comprehension, trust, and downstream behavior in mobile contexts.

Keywords: Third-party certificate, information processing, perceived quality, consumer trust

How to Cite:

Kim, S. E. & Lee, K., (2025) “Consumers’ Responses to Third-party Certificates in Mobile Shopping Through the Lens of Information Processing Types”, International Textile and Apparel Association Annual Conference Proceedings 82(1). doi: https://doi.org/10.31274/itaa.22074