Consumer Behavior

Pinterest: Pinning for Inspiration and Aspiration

  • Jinzhao Lu (North Carolina State University)
  • Yingjiao Xu (North Carolina State University)
  • Marguerite Moore (North Carolina State University)


Pinterest is a social network community where users can share, curate, and discover pictures that represent their personal interests such as food, travel and DIY. Founded in 2008, Pinterest is one of the fastest growing online social networks, which currently represents the third-largest entity of its kind with 10 million total users only behind Facebook and Twitter (CCBy). This network provides a visual emphasis community that allows people with similar interests to post and share pictures. Pinterest focuses on the concept of personal lifestyle (Vaughan, 2012).

Keywords: inspiration, Pinterest, aspiration

How to Cite:

Lu, J., Xu, Y. & Moore, M., (2013) “Pinterest: Pinning for Inspiration and Aspiration”, International Textile and Apparel Association Annual Conference Proceedings 70(1).

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Published on
01 Jan 2013
Peer Reviewed