Undergraduate Research

Unraveling the Impacts of Online Secondhand Resellers on Brick-and-Mortar Thrift Stores

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Abstract

This study investigates the perceived impact of online secondhand resellers on brick-and-mortar thrift stores amid the rise of digital resale platforms such as eBay, Depop, and Poshmark. Qualitative data collected through interviews and surveys with 10 online resellers and seven thrift store employees explore changes in price, inventory, and quality of thrifted goods. Respondents observed rising prices; however, only three linked increases to resellers. Instead, most attributed these changes to economic conditions and corporate pricing strategies. Both groups note consistently high inventory levels and mixed perceptions of quality, often citing the growing prevalence of fast fashion. Thrift store employees reported that resellers had a minimal impact on operations, while resellers rejected claims of negatively affecting store accessibility and affordability. Overall, findings suggest limited perceived influence of online resellers on thrift store pricing and inventory. A small sample size and reliance on individual perceptions highlight the need for further research. 

Keywords: C2C e-commerce, fast fashion, gentrification of thrifting, overconsumption, resale

How to Cite:

Connor, N. & Jablon-Roberts, S., (2025) “Unraveling the Impacts of Online Secondhand Resellers on Brick-and-Mortar Thrift Stores”, International Textile and Apparel Association Annual Conference Proceedings 82(1). doi: https://doi.org/10.31274/itaa.22029