Creative Design: Undergraduate

Inno Moto

---

Abstract

Inno Moto is a prototype motorcycle gear ensemble developed to explore the intersection of fashion design and motorcycling culture. The design includes an armored jacket, pants, and a graphic T-shirt and is inspired by my personal experience as a motorcyclist. The project uses Lamb and Kallal’s (1992) Functional, Expressive, and Aesthetic (FEA) Consumer Needs Model to explore how apparel can meet practical use needs while communicating personal identity and aesthetics. Though not intended for road use, the design simulates protective gear and draws on authentic materials and design cues from motorcycle apparel. This design addresses a gap in fashion-focused explorations of subcultural active sportswear, contributing to the discourse on expressive utilitarian design.

Keywords: motorcycle-inspired fashion, user-centered design, material experimentation

How to Cite:

Fragale, G. & Uriyo, A., (2025) “Inno Moto”, International Textile and Apparel Association Annual Conference Proceedings 82(1). doi: https://doi.org/10.31274/itaa.22014