Culture

Non-African Perceptions of Traditional African Fashion

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Abstract

This study investigates the perceptions and experiences of non-African individuals wearing contemporary clothing made from traditional African textiles. Using a mixed-methods approach including photo elicitation, interviews, and participant diaries, the research explores how wearing culturally significant garments influences cross-cultural understanding, personal identity, and social interactions. Results reveal varied responses influenced by personal background, with participants noting increased appreciation for African culture, a sense of expressive connection to the clothing, and social reactions ranging from curiosity to discomfort. The study highlights the role of reflexivity in cross-cultural research and suggests that wearing culturally coded attire can foster self-reflection and deeper cultural engagement, despite occasional challenges.

Keywords: african textiles, cross-cultural appreciation, cultural identity, photo elicitation, reflexivity, participant diaries, experience diaries, multiple methods

How to Cite:

Osei, E. & Strickfaden, M., (2025) “Non-African Perceptions of Traditional African Fashion”, International Textile and Apparel Association Annual Conference Proceedings 82(1). doi: https://doi.org/10.31274/itaa.21996