Keynotes, Special Sessions, and Workshops

Using Archetypes in Design Sprints to Inspire Product Development

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Abstract

Human-centered design (HCD) approaches to product development encourage empathetic solutions to challenging design problems, positively impacting the lives of users. This collaborative workshop led by a team of design researchers introduced a holistic approach to product development that combines the Design Sprint (DS) methodology with user archetypes: a form of user profile used to guide HCD research. Participants were introduced to methods for developing user archetypes from interview data and took part in a rapid DS. During the DS, participants were tasked with the development of a UV-C disinfection device that would support urban healthcare workers' disinfection needs. The DS included stages of ideation, alignment, rapid prototyping, and group critique. The workshop enabled participants to apply HCD methods to a tangible design problem using an intensive and efficient approach and contributed to their research toolkit for ideation based on user profiles in the form of archetypes. 

Keywords: Human-centered design, design sprint, product development, archetypes

How to Cite:

Yates, M., Tullio Pow, S., Marquez-Chin, C., Schaefer, K., Strickfaden, M. & Kumar, K., (2025) “Using Archetypes in Design Sprints to Inspire Product Development”, International Textile and Apparel Association Annual Conference Proceedings 82(1). doi: https://doi.org/10.31274/itaa.21908