Consumer Behavior

Men (and Women) Shopping on the Darkside: Consumer Misbehavior on Black Friday

Authors
  • Sharron J. Lennon (Indiana University)
  • Jaeha Lee (North Dakota State University)
  • Minjeong Kim (Oregon State University)
  • Kim K. P. Johnson (University of Minnesota)

Abstract

Black Friday (BF) has been studied as a consumption event (Thomas & Peters, 2011) and as a site for consumer misbehavior (Lennon, Johnson, & Lee, 2011). BF is a unique shopping event (Thomas & Peters, 2011); most major retailers participate with extended hours and doorbuster promotions. Since the goal of promotions is to make people want things (Anderson & Bushman, 2002), BF promotions may incentivize consumer misbehavior on BF.

Keywords: Black Friday, misbehavior, promotions

How to Cite:

Lennon, S. J., Lee, J., Kim, M. & Johnson, K. K., (2013) “Men (and Women) Shopping on the Darkside: Consumer Misbehavior on Black Friday”, International Textile and Apparel Association Annual Conference Proceedings 70(1).

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Published on
01 Jan 2013
Peer Reviewed