Consumer Behavior

A Perceived Value-Based Model of 3D-Printed Product and Technology Adoption

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Abstract

As 3D printing shifts from industrial uses to consumer markets, firms need insight into why shoppers adopt 3D-printed products across product categories. This conceptual paper proposes a perceived value-based model in which two perceieved benefits, customization and innovativeness, shape consumers' behavior. We argue that perceieved customization increases buying behavior by strengthening consumer involvement and satisfaction in the creation process. We also argue that perceieved innovativeness increases buying behavior by signaling uniqueness and novelty. Further, these benefit perceptions operate through three value pathways: functional value, emotional value, and epistemic value. Functional value reflects improved fit and utility, emotional value reflects pride and psychological ownership, and epistemic value reflects curiosity and stimulation. Together, these value dimensions mediate the effects of customization and innovativeness on buying behavior. From the managerial perspective, this study provides insights for building interactive 3D printing platform enabling consumer co-creation and solidifying purchase intentions. 

Keywords: 3D Printing, Products, Buying Behavior, Perceived Value, Customization, Innovativeness

How to Cite:

Barua, A. & Chattaraman, V., (2025) “A Perceived Value-Based Model of 3D-Printed Product and Technology Adoption”, International Textile and Apparel Association Annual Conference Proceedings 82(1). doi: https://doi.org/10.31274/itaa.21869