Creative Design: Graduate

The Jogak Jacket: A Winter Jacket that Disrupts the Current Narratives of Environmental Responsibility in Fashion through Channeling Cultural Identity

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Abstract

The Jogak Jacket is the centerpiece of a Heritage Collection designed for two-time Olympic gold medalist American snowboarder Chloe Kim, celebrating her Korean heritage through fashion and sustainability. Inspired by the silhouette of the Hanbok, Korea’s traditional garment, and the practice of Jogakbo—a Korean patchwork technique using domestic fabric scraps—the jacket reimagines cultural tradition and sustainable apparel construction through contemporary design. Beyond sport, Chloe Kim is a fashion icon and outspoken advocate for climate action and AAPI representation. Her identity and activism ground the jacket’s purpose. Featuring a billowing thermal silhouette, sustainable and culturally meaningful surface patterning, and 3D-designed ornamental trims, the Jogak Jacket sparks new conversations on environmental responsibility in fashion. By referencing a cultural garment, the Jogak Jacket is not only visually beautiful but also transforms fashion into a medium that celebrates diversity, preserves identity, and reclaims tradition in contemporary design.

Keywords: Sustainability, Identity, Jacket, Quilting, Culture, Korean

How to Cite:

Ly, L., (2025) “The Jogak Jacket: A Winter Jacket that Disrupts the Current Narratives of Environmental Responsibility in Fashion through Channeling Cultural Identity”, International Textile and Apparel Association Annual Conference Proceedings 82(1). doi: https://doi.org/10.31274/itaa.21846