ITAA - KSCT Joint Symposium

How Do Young Bangladeshi Consumers Perceive the Value of Secondhand Fashion? 

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Abstract

This study examines determinants of consumer perceived value (CPV) for secondhand apparel (SHA) among young Bangladeshi consumers, addressing a gap in sustainable consumption research within emerging markets. Using a survey of 37 items across 12 constructs, data were collected from predominantly young adults aged 18–30 (81.9%) and analyzed through structural equation modeling in SmartPLS. Results reveal that social influence significantly impacts all CPV dimensions, confirming the importance of collectivist cultural values in Bangladesh. Empathy affects conditional, epistemic, emotional, and green values, while fashion involvement influences functional value (price), aesthetic value, and green value. Notably, only green value significantly predicts overall attitude toward SHA, suggesting environmental benefits serve as the primary motivator for positive SHA attitudes among Bangladeshi youth. These findings indicate Western-derived CPV frameworks require cultural adaptation for emerging markets and highlight sustainability consciousness as a unique differentiator in developing economies.

Keywords: Secondhand Apparel, Consumer Perceived Value, Sustainable Fashion, Green Value, Social Influence, Bangladeshi Youth

How to Cite:

Sheikh, M., Su, J. & Tong, X., (2025) “How Do Young Bangladeshi Consumers Perceive the Value of Secondhand Fashion? ”, International Textile and Apparel Association Annual Conference Proceedings 82(1). doi: https://doi.org/10.31274/itaa.21740