Sustainability and Social Responsibility

Understanding People with Disabilities’ Market Experience in Adaptive Clothing: A Grounded Theory Analysis

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Abstract

This research aims to explore the apparel market experiences of U.S. consumers with disabilities. The study employed a qualitative research approach, utilizing a purposive sampling technique to conduct in-depth interviews with people with disabilities (PWDs). Eighteen interviews were conducted with 13 female and five male participants aged 20-65. The thematic analysis of the interview data identified four themes: (1) the physical and medical conditions of PWDs, (2) market challenges and barriers, (3) the challenges in environmental alignment and social engagement, and (4) inclusive strategies for market accessibility. Furthermore, the study developed a framework for market engagement strategies grounded in PWDs' clothing experiences. The findings underscore structural limitations in the marketplace and highlight the need for inclusive design and marketing practices. The study offers actionable guidance for policymakers and marketers to enhance accessibility and foster social integration through adaptive apparel solutions.  

Keywords: adaptive clothing, people with disabilities, market experience, qualitative

How to Cite:

Su, J., Carrico, M., Sheikh, M., Tong, X., Taylor, B. & Hammour, H., (2025) “Understanding People with Disabilities’ Market Experience in Adaptive Clothing: A Grounded Theory Analysis”, International Textile and Apparel Association Annual Conference Proceedings 82(1). doi: https://doi.org/10.31274/itaa.21591