Consumer Behavior

Exploring the U.S. Market for Locally Made Textile and Apparel Products: Retailer and Consumer Insights  

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Abstract

The U.S. textile and apparel (T&A) industry has seen renewed interest in locally-made products as consumers seek quality and sustainable options. However, little is known about how retailers and consumers view and engage with these products. This study used the theory of planned behavior to explore attitudes, social influences, and perceived barriers to the purchase and sale of locally-made T&A items. Using an exploratory qualitative design, we conducted in-depth interviews with 9 retailers and 26 consumers in the central Appalachian region. Thematic analysis showed that retailers focus on trust, unique store experiences, customer guidance, and careful supplier decisions. Consumers value personal identity and community influence but face challenges linked to price and limited access. The study highlights key motivations and obstacles shaping local market growth and offers insights to improve communication, visibility, and support for locally-made T&A products in the U.S.

 

 

Keywords: Local apparel, Retailer perceptions, Consumer motivation, Thematic analysis

How to Cite:

Hasan, M. & Das, D., (2025) “Exploring the U.S. Market for Locally Made Textile and Apparel Products: Retailer and Consumer Insights  ”, International Textile and Apparel Association Annual Conference Proceedings 82(1). doi: https://doi.org/10.31274/itaa.21583