A meta-analysis of apparel-related research for plus-size teens
Abstract
Teens are important and influential consumers with an estimated 32 million teens in the United States, spending over $172 billion per year (Bachlet & Crozier, 2012). Byon (2005) stated that niche markets often provide the most potential for growth of a brand and the plus-size market has been identified as the fastest growing segment in retail. The Center for Disease Control (2011) reported that approximately 17% of the 22,040,340 adolescents between the ages of 15 and 19 years are overweight or obese in the United States alone.
Keywords: meta-analysis, teens, apparel, plus-size
How to Cite:
Romeo, L. & Lee, Y., (2013) “A meta-analysis of apparel-related research for plus-size teens”, International Textile and Apparel Association Annual Conference Proceedings 70(1).
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