Pedagogy and Professional Development

Investigating Fashion Entrepreneurship Learning Effectiveness in Experiential Learning Environments: A Hemp-related Case Study Using Mixed-methods

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Abstract

This mixed-methods case study investigates the effectiveness of experiential learning on entrepreneurial development among fashion merchandising students, guided by Kolb’s Experiential Learning Theory (ELT) and the Business Model Canvas (BMC). Thirty senior students, organized into eight groups, developed hemp-based apparel business plans over a three-month period, iteratively incorporating insights from customer interviews and reflective reports. Qualitative content analysis of 32 reports identified nine themes spanning the ELT-led four dimensions, highlighting enhanced knowledge application, validation skills, real-world insights, and personal growth. Quantitative survey analysis further demonstrated that students achieved significantly higher learning outcomes in experiential learning environments compared to traditional methods, such as textbook-based instruction, across all ELT-led dimensions. These findings validate the integration of ELT and BMC for fashion entrepreneurship education and offer practical implications for curriculum innovation and pedagogical refinement.

Keywords: Fashion entrepreneurship, Kolb Experiential Learning Theory, Business Model Canvas, Hemp fashion

How to Cite:

Zhang, Y. & Liu, C. C., (2025) “Investigating Fashion Entrepreneurship Learning Effectiveness in Experiential Learning Environments: A Hemp-related Case Study Using Mixed-methods”, International Textile and Apparel Association Annual Conference Proceedings 82(1). doi: https://doi.org/10.31274/itaa.21526