Design and Product Development

Better CrossFit Apparel for Women: Employing the FEA Model to Meet Performance, Psychological Empowerment, Identity Expression, and Aesthetic Needs  

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Abstract

This concept paper examines the apparel needs of female CrossFit participants using the Functional, Expressive, and Aesthetic (FEA) Consumer Needs Model. Although women constitute a significant portion of the global CrossFit community, existing apparel remains predominantly unisex, often failing to support high-intensity movement, identity expression, and psychological empowerment. Drawing on literature related to CrossFit culture, body image, and performance apparel design, this paper highlights the unique functional requirements of CrossFit athletes—including durability, flexibility, and moisture management—alongside expressive and aesthetic needs such as confidence, community identity, and visual appeal. The study argues for targeted design innovations incorporating advanced materials, adaptive fit technologies, symbolic design elements, and qualitative user research. Recommendations outline pathways for industry collaboration, user-centered testing, and future empirical study to develop apparel that fully aligns with the physical, emotional, and social experiences of female CrossFit athletes.

Keywords: CrossFit; women’s activewear; FEA model; performance apparel; identity expression; sportswear innovation

How to Cite:

Chen, L. & Fiore, A. M., (2025) “Better CrossFit Apparel for Women: Employing the FEA Model to Meet Performance, Psychological Empowerment, Identity Expression, and Aesthetic Needs  ”, International Textile and Apparel Association Annual Conference Proceedings 82(1). doi: https://doi.org/10.31274/itaa.21480