ITAA - KSCT Joint Symposium

Exploring the Design Attributes of Women’s Tennis Dresses: Application of the KANO and FEA Consumer Needs Model

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Abstract

This study investigates consumer preferences for women’s tennis dresses by integrating the Functional, Expressive, and Aesthetic (FEA) consumer needs model with the Kano satisfaction model. While previous research emphasizes performance, breathability, and aesthetic appeal, limited studies have examined how specific design attributes influence consumer satisfaction. Data were collected through a two-phase mixed-methods approach consisting of qualitative interviews with tennis enthusiasts and a quantitative survey completed by 142 Chinese consumers. Twenty key design attributes were classified using Kano categories, and Better–Worse coefficients were calculated to determine their impact on satisfaction. Results indicate that functional attributes such as comfort, breathability, flexibility, and moisture-wicking contribute strongly to satisfaction, while expressive and aesthetic features—such as fashionable fabrics, color variety, and feminine design elements—serve as attractive differentiators rather than essential requirements. Findings offer guidance for tennis apparel designers seeking consumer-centered solutions that balance performance, innovation, and aesthetic appeal.

 

Keywords: Tennis apparel; consumer needs; FEA model; Kano model; sportswear design; athletic wear preferences

How to Cite:

Chen, L. & Zhang, L., (2025) “Exploring the Design Attributes of Women’s Tennis Dresses: Application of the KANO and FEA Consumer Needs Model”, International Textile and Apparel Association Annual Conference Proceedings 82(1). doi: https://doi.org/10.31274/itaa.21477