Pedagogy and Professional Development

What are fashion students thinking? A quasi-longitudinal study from the Pandemic Period to Election Time

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Abstract

This study examines the perceptions of college students majoring in fashion from Spring 2021 to Spring 2025, capturing their responses during significant global events, including the COVID-19 pandemic and U.S. elections. Conducted at a Midwestern university, the research involved 794 participants who provided 2,479 words or phrases reflecting their sentiments each semester. Key findings reveal that themes of "sustainability," "individuality," and "anxiety" emerged prominently, showcasing the impact of socio-political dynamics on Generation Z’s mindset. For instance, the initial phase of the study highlighted resilience and adaptability, which evolved to emphasize innovation and activism in response to events like the invasion of Ukraine and changes in reproductive rights. Overall, this longitudinal exploration offers valuable insights into how global events shape the attitudes and values of fashion students, ultimately guiding educational practices and the future of the fashion industry.

Keywords: Fashion Students, Perceptions, Sustainability, Generation Z

How to Cite:

Hahn, K. H. & Leslie, C. A., (2025) “What are fashion students thinking? A quasi-longitudinal study from the Pandemic Period to Election Time”, International Textile and Apparel Association Annual Conference Proceedings 82(1). doi: https://doi.org/10.31274/itaa.21407