Options
Merchandising/Marketing/Retailing: Management

How Do Preferred Fiber (PF) Choices Impact Retailers’ Merchandising Strategies for Sustainable Apparel? An Analysis of the European and U.S. Markets

Authors
  • Sheng Lu (University of Delaware)
  • Antonina Kulis (University of Delaware)

Abstract

This study examined the impact of Preferred Fiber (PF) choices (i.e., regenerative, recycled, and organic) on the merchandising strategies of EU and U.S. retailers for sustainable apparel. Utilizing unique product-level data, the study analyzed the differences and similarities in product assortment and pricing among garments made with these PFs. The study’s findings addressed a critical research gap and significantly enhanced our understanding of the business and operational implications of PF adoption. The results could also assist retailers in launching sustainable apparel products.  

Keywords: Preferred fiber, Merchandising, Product assortment, EU, US

How to Cite:

Lu, S. & Kulis, A., (2025) “How Do Preferred Fiber (PF) Choices Impact Retailers’ Merchandising Strategies for Sustainable Apparel? An Analysis of the European and U.S. Markets”, International Textile and Apparel Association Annual Conference Proceedings 82(1). doi: https://doi.org/10.31274/itaa.21398

Downloads:
Download PDF
View PDF

95 Views

16 Downloads

Published on
2025-12-17

Peer Reviewed

License

Creative Commons Attribution 4.0