Examining U.S. Apparel Brands and Retailers’ Evolving Sourcing Strategies
Abstract
Based on a content analysis of S&P500 U.S. apparel brands and retailers’ published annual reports, this study identified these companies’ critical evolving sourcing trends in the most recent years. The findings deepened our understanding of U.S. apparel brands and retailers’ sourcing priorities and strategies behind the macro trade statistics. The results also provided valuable market intelligence, supporting apparel companies’ decision-making in sourcing.
Keywords: sourcing strategy, sourcing diversification, trade policy, China, U.S. apparel brands
How to Cite:
Delaye, E. & Lu, S., (2025) “Examining U.S. Apparel Brands and Retailers’ Evolving Sourcing Strategies”, International Textile and Apparel Association Annual Conference Proceedings 82(1). doi: https://doi.org/10.31274/itaa.21395
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