Social and Psychological Aspects

Cosmopolitanism, Ethnocentrism, and Sustainable Consumption: The Mediating Roles of Self-Expression and Self-Presentation

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Abstract

Drawing on the Functional Theory of Attitudes, this study examines how consumer cosmopolitanism and ethnocentrism influence purchase intentions toward environmentally friendly products (EFPs), both directly and indirectly through the social functions of attitudes (self-expression and self-presentation). Survey data were collected from 252 U.S. consumers and analyzed using structural equation modeling. Results show that cosmopolitanism has a positive direct effect on EFP purchase intention as well as indirect effects through both self-expression and self-presentation, with self-expression serving as the stronger pathway. Ethnocentrism, in contrast, has a negative direct effect on intention but a positive indirect effect through self-presentation.

Keywords: cosmopolitanism, ethnocentrism, self-expression, self-presentation, sustainability

How to Cite:

Hyun, J. & Chakraborty, S., (2025) “Cosmopolitanism, Ethnocentrism, and Sustainable Consumption: The Mediating Roles of Self-Expression and Self-Presentation ”, International Textile and Apparel Association Annual Conference Proceedings 1(1). doi: https://doi.org/10.31274/itaa.21377