Consumer Behavior

Exploring consumption intentions of customized apparel

Authors: ,


The online shopping experience promises to become more interactive, creative, and social. Emerging digital technologies in the fashion industry could change the dynamics of online garment purchase and garment consumption by enabling consumers to acquire visual information, interact, co-design, and make more educated purchase decisions (Ashdown & Loker, 2010).

Keywords: sustainability, emerging technologies, qualitative study, customization

How to Cite: Baytar, F. & Ashdown, S. P. (2013) “Exploring consumption intentions of customized apparel”, International Textile and Apparel Association Annual Conference Proceedings. 70(1).