Exploring consumption intentions of customized apparel
The online shopping experience promises to become more interactive, creative, and social. Emerging digital technologies in the fashion industry could change the dynamics of online garment purchase and garment consumption by enabling consumers to acquire visual information, interact, co-design, and make more educated purchase decisions (Ashdown & Loker, 2010).
Keywords: sustainability, emerging technologies, qualitative study, customization
How to Cite:
Baytar, F. & Ashdown, S. P., (2013) “Exploring consumption intentions of customized apparel”, International Textile and Apparel Association Annual Conference Proceedings 70(1).