TY - CONF AB - <p>Many studies have investigated the relationship between price and quality, but only a few investigated the price-perceived quality relationship for apparel products (e.g. Heisey, 1990). Furthermore, not much attention focused on quality perceptions held by the Generation Y segment.</p> AU - Rebecca Letchworth, Mallori Guthrie DA - 2013/1// IS - 1 VL - 70 PB - Iowa State University Digital Press PY - 2013 TI - Generation Y’s Perception of Price and Quality Related to Apparel Products T2 - International Textile and Apparel Association Annual Conference Proceedings UR - https://www.iastatedigitalpress.com/itaa/article/id/2115/ ER -