@conference{itaa 2115, author = {Rebecca Letchworth, Mallori Guthrie}, title = {Generation Y’s Perception of Price and Quality Related to Apparel Products}, volume = {70}, year = {2013}, url = {https://www.iastatedigitalpress.com/itaa/article/id/2115/}, issue = {1}, abstract = {<p>Many studies have investigated the relationship between price and quality, but only a few investigated the price-perceived quality relationship for apparel products (e.g. Heisey, 1990). Furthermore, not much attention focused on quality perceptions held by the Generation Y segment.</p>}, month = {1}, keywords = {Price,quality,generation Y,apparel}, issn = {2769-0512}, publisher={Iowa State University Digital Press}, journal = {International Textile and Apparel Association Annual Conference Proceedings} }