Generation Y’s Perception of Price and Quality Related to Apparel Products
Many studies have investigated the relationship between price and quality, but only a few investigated the price-perceived quality relationship for apparel products (e.g. Heisey, 1990). Furthermore, not much attention focused on quality perceptions held by the Generation Y segment.
Keywords: Price, quality, generation Y, apparel
How to Cite:
Letchworth, R. & Guthrie, M., (2013) “Generation Y’s Perception of Price and Quality Related to Apparel Products”, International Textile and Apparel Association Annual Conference Proceedings 70(1).