Consumer Behavior

Generation Y’s Perception of Price and Quality Related to Apparel Products

Authors
  • Rebecca Letchworth (East Carolina Univeristy)
  • Mallori Guthrie (East Carolina University)

Abstract

Many studies have investigated the relationship between price and quality, but only a few investigated the price-perceived quality relationship for apparel products (e.g. Heisey, 1990). Furthermore, not much attention focused on quality perceptions held by the Generation Y segment.

Keywords: Price, quality, generation Y, apparel

How to Cite:

Letchworth, R. & Guthrie, M., (2013) “Generation Y’s Perception of Price and Quality Related to Apparel Products”, International Textile and Apparel Association Annual Conference Proceedings 70(1).

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Published on
01 Jan 2013
Peer Reviewed