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Social and Psychological Aspects

Relationship of clothing attributes, self-congruity, expections and performance purchases by regular-size and plus-size Korean women

Authors
  • Sunyoung Ko (Incheon National University)
  • Haekyung Yu (Incheon National University)

Abstract

There has been a significant global increase (including Korea) overweight and obese populations. Obese people are likely to encounter negative and discrimnation (e.g. Myers & Rosen, 1999), inconvenience in shopping and dissatisfied in regards to their clothing needs (e.g. Yu, Ko & Kim, in press). the process that leads to expectations and performances closeslt related to clothing purchase satisfaction of plus-size and regular-size women in Korea

Keywords: Self-congruity, clothing attricute, expectation, o

How to Cite:

Ko, S. & Yu, H., (2013) “Relationship of clothing attributes, self-congruity, expections and performance purchases by regular-size and plus-size Korean women”, International Textile and Apparel Association Annual Conference Proceedings 70(1).

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Published on
01 Jan 2013
Peer Reviewed
License
Creative Commons Attribution 4.0